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However you should be cautioned that your reputation may need to be managed, whether you are wishing to promote your company's latest news or - more importantly - when you are on the back foot and needing to react to some unwanted "bad" news.

A good public relations company will be a key asset in spreading good news but not all of them are so astute when it comes to reputation management, managing the news agenda and trying to turn a story around. Let them focus on spreading the word and let a professional work with shaping the best possible words for you.

INGRAM can help. BeActive from INGRAM can be that painkiller that you desperately need.

Working with your senior management team and external advisors such as lawyers and public relations officials, INGRAM principal Darren Ingram will exclusively work with you to try and present your company in the best possible light in what might otherwise be a very murky environment.

Total rehabilitation can never be achieved but mitigation and the counterstrike of a strong defence can still work wonders. Just because you say "no comment" or mutter an apology the story won't go away, but a coordinated proactive response may make things a lot better than sticking a plaster on a gaping wound.

Whether you require a retained, structured approach to your media and public reputation or an emergency "first aid" approach BeActive from INGRAM can be at your service. We are only a call away.